Project Details
I collaborated closely with the owner of Lone Star Rustic on a rebranding project that merged rustic and western aesthetics with modern design trends. This initiative aimed to enhance the company's visual identity both in-store and online, leveraging contemporary design elements to expand their market presence.
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Scope of Work
- Brand Development: Worked one-on-one with the owner to redefine Lone Star Rustic's brand identity, integrating rustic and western elements with modern design trends for a cohesive and updated look.
- Design Creation: Utilized Photoshop and Illustrator to create a range of branding materials, including logos, signage, and marketing collateral, ensuring consistency across all visual touchpoints.
- Online and In-Store Presence: Expanded the rebrand to enhance Lone Star Rustic's presence both in-store and online. This included designing graphics for social media platforms to engage with a broader audience and attract new customers.
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