Project Details
LSSMN serves communities across Minnesota, offering a wide range of support services, especially to aging individuals. Their existing website, while content-rich, posed usability challenges for older audiences. Our task was to redesign the site’s layout and interface with a more accessible and user-friendly structure—prioritizing legibility, simplified navigation, and clear calls to action. The visual refresh maintained core brand elements but introduced modern UI updates to enhance clarity and engagement.
"It was great getting to work with you! You brought some awesome ideas to the table, and it was fun tackling the design challenges together. Hope we get to team up again on something down the road. Would love to work with you again!"
Scope of Work
- UX/UI Audit: Analyzed the existing website structure and pinpointed areas of friction for elderly users, such as small text, unclear hierarchy, and complex forms.
- Accessibility Improvements: Implemented ADA-informed design choices including increased contrast, larger type sizes, simplified layout, and keyboard navigation support.
- Wireframing & Prototyping: Created wireframes and interactive prototypes to map out user journeys and streamline access to high-traffic pages like “Get Help” and “Volunteer.”
- Design System Update: Refreshed the visual style by modernizing typography and layout while aligning with LSSMN’s brand guidelines.
- Information Architecture: Reorganized content to prioritize clarity, especially for elderly users seeking services or support options.
- Collaboration with Stakeholders: Maintained open communication with LSSMN’s internal teams to ensure the redesign met both functional needs and organizational values.
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